General Mills responsiblity: kids being playful and smiling near a blue bus

Responsibility

Our goal is to be among the most socially responsible food companies in the world.

We continually work toward that goal by setting targets for bettering the nutritional profile of our foods, and addressing social and environmental challenges.

 We are proud that more than 8 of 10 U.S. employees volunteer in their communities and for companywide efforts like our initiative to empower women and girls in Africa.

This is in addition to our annual financial contributions of about 5 percent of our pretax profits. These funds are awarded to philanthropic and charitable causes - $90.7 million in fiscal year 2009.

Third-party recognition
Such efforts have been recognized by several third-party groups.

For the third time in four years, General Mills is among the top 10 in Corporate Responsiblity magazine's "100 Best Corporate Citizens." We were No. 2 in 2009 and No. 3 in 2010. The ranking is regarded as the top corporate responsibility ranking based on publicly available information.

We also made three other prestigous top 10 rankings in 2009:

  • The Reputation Institute ranked us as the fourth most respected company in the United States.
  • The Harris Interactive's Annual Reputation Quotient survey ranked us No. 8.
  • Working Mother magazine named us to its top 10 list of best companies. That marked the 14th straight year that we were included among Working Mother's top 100 companies.

Our goal is to continue to "do well" for our shareholders, customers, community and our planet.

 

CSR Summary image 2010

Corporate Social Responsibility Summary

2010 CSR Summary
(pdf 2.4 MB) Go
 
csr report 2010

Corporate Social Responsibility

2010 report
(pdf 6.2 MB) Go
 
corporate brochure

Corporate brochure

General Mills at a glance (pdf) Go
 
test

Benefits of Cereal

One of the healthiest breakfast choices. (pdf) Go