Brand partnerships
Through brand partnerships, General Mills brands provide financial support and help to increase awareness of important causes.
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Box Tops for Education has provided more than $400 million to U.S. schools since its inception, allowing schools to decide what items to buy with the funds they receive from the program. |
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Since 1998, Yoplait and its Save Lids to Save Lives campaign have awarded more than $22 million to fight breast cancer. |
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For the eighth consecutive year, Cheerios and its Spoonfuls of Stories program brought books to the breakfast table, and for the first time, all 6 million books were printed in both English and Spanish. |
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Betty Crocker partners with the Make-A-Wish Foundation to grant wishes to kids across the United States to help enrich the lives of children with life-threatening medical conditions through Stirring up Wishes. |
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