Yoplait S.A.S. to directly operate Yoplait Ireland
DUBLIN, Ireland – Yoplait S.A.S. announced today it has agreed to directly operate its chilled yoghurt and desserts business in Ireland, reacquiring the franchise rights to its Yoplait brands and products from its licensee, Glanbia plc.
Glanbia will sell the Yoplait franchise for Ireland back to Yoplait for cash considerations. Under a new agreement, Glanbia will continue to distribute the Yoplait branded products and provide field sales support through its Consumer Products business based in Dublin. Yoplait will progressively take over responsibility for production, marketing and account management in the Republic of Ireland and Northern Ireland.
A new company, Yoplait Ireland Ltd., based in Dublin, has been formed to operate the business. The transaction was effective on May 13.
In March 2009, Yoplait also regained full ownership of its U.K. operations from its former U.K. partner, Dairy Crest.
Headquartered in Boulogne-Billancourt, France, Yoplait is the second largest brand in the global yogurt market. Jointly owned by General Mills and Sodiaal, a leading French dairy cooperative, Yoplait brand products are marketed in more than 70 countries around the world.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Pillsbury, Nature Valley, Betty Crocker, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
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