Mission and values
Each day our products touch the lives of millions of people worldwide.
Our mission is to nourish every one by making their lives healthier, easier and richer. General Mills is Nourishing Lives.
- We make lives healthier by delivering important nutrients and increasing people’s intake of whole grains, by providing foods that contribute to a heart-healthy diet, and by helping people manage their weight.
- We make lives easier with convenient meals and packaging, and foods that provide nourishment on the run.
- We make lives richer with foods that add fun or help to create a special moment with family and friends.
Our values help us achieve this mission.
These values serve as the foundation of our promise to our consumers, our customers, our investors and to ourselves.
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Championship Brands ... building leading brands that our consumers trust around the world – making lives easier, healthier and more fun. |
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Championship People ... diverse, talented, committed people – constantly learning and growing and contributing to our communities. |
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Championship Innovation ... developing and implementing innovative ideas to build our brands and drive our business. |
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Championship Performance ... delivering outstanding performance for our investors, our customers, our consumers and ourselves. |
