General Mills mission banner, man, woman reviewing document

Mission

Each day our products and actions touch the lives of millions of people worldwide.

Our mission is to make lives healthier, easier and richer. General Mills is Nourishing Lives.

  • We make lives healthier by delivering important nutrients and increasing people’s intake of whole grains, by providing foods that contribute to a heart-healthy diet, and by helping people manage their weight. 
  • We make lives easier with convenient meals and packaging, and foods that provide nourishment on the run.
  • We make lives richer with foods that add fun or help to create a special moment with family and friends.

Our values help us achieve this mission. >>  

 

 

2012 company overview thumbnail

Overview

General Mills at a glance (pdf) Go
 
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Global Responsibility

2013 report on our progress (pdf) Go
 
global responsibility video

Nourishing Lives

Nutrition. Volunteerism. Sharing. (video, 2:47) Go
 
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No. 1

Forbes ranks us 'most reputable' in U.S. Go