Snacks
We created the granola bar category in 1975.
That was when we introducted Nature Valley granola bars as demand for natural snacks gained momentum in the 1970s. The brand single-handedly created this segment of snack foods.
We also market a signature party mix. The original recipe for made-at-home Chex Mix debuted in 1953. Today, we package this delicious blend of Chex cereal, stir-ins and spices that are a tradition at holidays and a family-pleaser anytime.
General Mills also delivers in other snack categories, with brands such as Fruit Roll-Ups fruit-flavored snacks and Bugles corn snacks.
Visit our snacks web pages.
