Big G cereals

big g logo All Big G cereals are made with whole grains, which deliver vitamins, minerals, fiber and other nutrients.

That’s important, because studies suggest that whole grains may help reduce the risk of heart disease, diabetes, obesity and certain types of cancer.

 

Whole Grain Nation

Big G cereals provide more than 10 percent of the estimated whole grain consumed in the United States.
big g cereal with spoon in bowl with milk

Defining the market

The Big G name was first used in 1960, when General Mills cereal packages featured a new design built around the theme of “Goodness.” A white triangle was the focal point for the letter “G.”  
early wheaties box
 
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Product and nutrition details

For all Big G Cereal products. Go
 
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Product locator

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nutrition information

Hard-to-find products

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