Brand and product news

 

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May 10, 2012
General Mills to market Yoplait yogurt in Canada
General Mills (NYSE: GIS) confirmed today that Yoplait S.A.S. has reached an agreement to terminate the current Yoplait brand license in Canada on September 1, 2012. At that time, General Mills Canada will begin to market, sell and distribute Yoplait yogurt products in Canada under license from Yoplait S.A.S. The current Canadian licensee, Ultima Foods, will continue to produce Yoplait branded products to be sold by General Mills Canada under a multi-year manufacturing agreement.
February 29, 2012
General Mills acquires Food Should Taste Good®
General Mills announced today the acquisition of Food Should Taste Good, a rapidly-growing natural snack foods company based in Needham Heights, Mass.
October 20, 2011
General Mills issues voluntary Class One recall of one day's production of Chocolate Flavor Fiber One 90-Calorie Chewy Bars
General Mills is voluntarily recalling a single day’s production of Chocolate flavor Fiber One 90-Calorie Chewy Bars because of a labeling issue. Product produced on this date may have been packaged incorrectly, and may contain sensitive ingredients not listed on the box’s ingredient label, including the potential allergen peanuts.
July 01, 2011
General Mills completes Yoplait acquisition
General Mills announced today the completion of its acquisition of a 51 percent controlling interest in Yoplait S.A.S., and a 50 percent interest in a related entity that holds the worldwide Yoplait brands, from PAI Partners and Sodiaal in a transaction valued at approximately US$1.2 billion. The remaining ownership stakes in both entities will continue to be held by Sodiaal, France’s leading dairy cooperative.
July 01, 2011
General Mills finalise l’acquisition de Yoplait
General Mills annonce aujourd’hui avoir finalisé l’acquisition de Yoplait pour un montant d’environ 1,2 milliard de dollars US, en rachetant auprès de PAI Partners et de Sodiaal une participation majoritaire de 51% dans la société opérationnelle Yoplait S.A.S. et une participation de 50% dans l’entité détentrice des marques Yoplait partout dans le monde. Sodiaal, 1re coopérative laitière en France, reste co-actionnaire de la société opérationnelle et de l’entité détentrice des marques.
June 15, 2011
National Dairy Council and General Mills Foodservice to award $100,000 in grants
General Mills Foodservice has committed $100,000 to help K-12 schools improve or expand their breakfast programs through the National Dairy Council® Fuel UpTM Breakfast Grant program.
March 18, 2011
General Mills to enter exclusive negotiations with PAI and Sodiaal on acquisition of Yoplait interests
General Mills announced today that it has entered into exclusive negotiations with PAI Partners and Sodiaal to purchase interests in Yoplait S.A.S., and affiliated companies.
March 18, 2011
General Mills annonce entrer en négociations exclusives avec PAI et Sodiaal
General Mills annonce aujourd’hui être entré en négociations exclusives avec PAI Partners et Sodiaal pour l’acquisition d’une participation au capital de Yoplait S.A.S et des sociétés affiliées.
February 24, 2011
Cakes fit for a (future) king and queen!
Inspired by “something old, something new, something borrowed, something blue,” America can view and vote for its favorite wedding cake design at BettyCrocker.com/RoyalWedding through March 18
February 10, 2011
General Mills donates 1 million servings of whole grain, partners with “The Doctors”’ Dr. Travis Stork to help close America’s whole grain gap
As the country’s number one source of whole grain at breakfast, General Mills is helping close the whole grain gap by donating 1 million servings of whole grain cereal and challenging Americans to increase their whole grain consumption.
January 25, 2011
Fiber One® 90 Calorie Chewy Bars chosen as 2011 Better Homes and Gardens Best New Product Awards winner in survey of over 50,000 consumers
Fiber One® 90 Calorie Chewy Bars were chosen as Best Snack Bar in the 2011 Better Homes and Gardens Best New Product Awards, which features winning consumer products in food, household care, and health and beauty categories.
January 24, 2011
The Green Awards™ program launches to recognize and inspire everyday people who are making the world a more sustainable place
A coalition of some of the country’s leading environmental organizations and Green Giant® are recognizing the people who are making a difference in their communities across the country, and making our world a better, more sustainable place through a new program called The Green Awards™.
December 09, 2010
General Mills achieves further sugar reductions in cereals
General Mills said today it successfully reduced sugar in cereals advertised to children by an additional 8 percent, on average, in 2010. General Mills has now achieved average sugar reductions of 14 percent on cereals advertised to children since 2007, with some cereals reduced as much as 28 percent in that period.
December 06, 2010
‘Tis the season for red hot holiday trends; Betty Crocker releases the top ten holiday food trends
For the holidays, Betty Crocker’s creative culinary minds conducted an exclusive survey on Facebook, revealing the “Betty 10 Red Hot Holiday Trends,” this season’s top 10 holiday food trends. With these trends as inspiration, Betty Crocker is offering fresh new ideas to make each trend a part of your celebration.
October 08, 2010
General Mills Inc. launches its first Spanish language app for Apple® iPad – Que Rica Vida Recetario™
The application is available on iTunes and offers Hispanic consumers instant access to hundreds of recipes for delicious Latin-style meals
October 06, 2010
Make it. Try it. Vote!
Vote daily for your favorite deliciously distinct Chex® Party Mix finalist recipe and Chex will donate $2.00 to Feeding America®
October 04, 2010
Pink Together® connects nearly 700,000 breast cancer survivors and supporters
Online community helps those touched by breast cancer find strength together
September 30, 2010
Muir Glen® Tomato Vine Dining Tour™ celebrates the vineyard’s finest
Top chefs partner with Muir Glen to launch limited-edition Reserve Tomatoes and introduce exclusive recipes
September 30, 2010
Progresso soup cooks up "soup worth talking about" for coming soup season
Progresso adds motivating health benefit to reduced sodium line; launches new World Recipes Soups; extends High Fiber and Light Lines
September 27, 2010
New survey shows 50-year-olds feel younger, believe best years are yet to come
Cheerios' "The Real 50" report reveals the state of 50-year-old Americans in 2010
August 31, 2010
Yoplait Greek yogurt nourishes goddesses everywhere.... from your town to tinseltown
Yoplait joins forces with actress, TV host Maria Menounos to share tips on how to feel great, look good and live well
August 25, 2010
Majority of American women have trouble finding tasty, interesting snack options while dieting
Yoplait® Fiber One™ yogurt offers flavor variety and great taste for bored dieters
May 17, 2010
Wheaties Fuel Makes Introduction into Motorsports
Cereal Designed to Fuel Wins Showcased at Commemorative Box Unveiling Friday
April 30, 2010
General Mills Takes Home the Gold at Edison Awards
Last night General Mills Betty Crocker Gluten Free Dessert Mixes won gold at the 2010 Edison Best New Product Awards gala in New York.
April 07, 2010
Committed to Earth Day, Every Day
Green Giant Announces Partnership with The Nature Conservancy
March 04, 2010
Nourish Your Inner Goddess Greek Yogurt
Yoplait Joins Forces with Izabella Miko and Warner Bros. Pictures' and Legendary Pictures' New Film, "Clash of the Titans," to Introduce Yoplait Greek
March 04, 2010
Shaun White, Lindsey Vonn, and Seth Wescott Celebrate Golden Achievments With a Wheaties® Win
Three outstanding gold-medal athletes fresh off the competitive slopes of the Vancouver games mark yet another victorious American milestone by earning elite Breakfast of Champions® status.
February 12, 2010
Dessert Lovers, Enjoy Your Next 'Slice' Without Paying The Price
No matter how you slice it, the two newest dessert-inspired flavors from Yoplait Light are sure to curb those sweet cravings that can hit after lunch and dinner.
January 25, 2010
Progresso® Soup Celebrates Launch of Souper You™ Debut Contest
About half the U.S. population planned to make New Year’s resolutions this year, and “lose weight” topped their list of goals for 2010.
December 04, 2009
General Mills, NBC's The Biggest Loser and Feeding America Join Forces to Rally America to 'Wake Up to Hunger'
Partners Travel the Country to Encourage Americans to Help Make a Difference
December 03, 2009
General Mills Launches Website to Help Consumers Seeking Gluten-free Foods and Recipes
General Mills has created liveglutenfreely.com to provide consumers with information on gluten-free products and gluten-free recipes.
December 02, 2009
Buffalo Chex® Mix: Fan Favorite in 2009
Knoxville native claims victory as the winner of the Chex® Party Mix Recipe Contest
November 24, 2009
Box Tops Marketplace® a One-Stop Online Shop to find Holiday Gifts and Give Back
The Box Tops for Education® Online Shopping Mall Makes Gift Selection Easy Through Interest Profiles and Helps Stretch Holiday Dollars by Giving Back to Schools
November 17, 2009
General Mills Launches its Largest Online Collection of Recipes at Tablespoon.com
New Web Site Features Thousands of Kitchen-Tested Recipes
November 10, 2009
Betty Crocker Digital Kitchen Assistant Makes Food Preparation a Snap
New Microsoft Windows application offers millions of recipes, interactive experience for cooks
October 29, 2009
100 Finalists Announced for the 44(th) Pillsbury Bake-Off® Contest; Finalists to compete for $1 million grand prize in April 2010
The Pillsbury Bake-Off® Contest announced the final 100 home cooks who will compete for $1 million at the finals April 11-13, 2010, in Orlando, Fla.
October 01, 2009
Growing Pinktogether.com Community Connects Thousands Touched by Breast Cancer
Pink Together® breast cancer awareness campaign aims to share hope
September 16, 2009
Cascadian Farm and Lärabar team up for New York State Park Trails
“Click to Give” Initiative Could Lead to $25,000 Gift
September 09, 2009
General Mills Unveils Wheaties Fuel – The New Breakfast of Champions
The Evolution of the Iconic Breakfast Cereal Was Co-Created with Help from Champion Athletes Peyton Manning, Hunter Kemper, Kevin Garnett, Bryan Clay and Albert Pujols
August 24, 2009
A Sensational Smoothie in Seconds
Yoplait Makes Smoothies Fast and Fabulous Right Out of the Freezer
July 09, 2009
Chinese cravings heat up
General Mills Introduces New Restaurant-Quality Chinese Meal for Two Right from Your Freezer
July 08, 2009
General Mills Announces Voluntary Recall of Limited Quantity of ‘Nut Lovers’ flavor of Nature Valley Granola Nut Clusters product
No other flavors/varieties of Nature Valley Granola Nut Clusters are involved. Nature Valley Granola Bars are NOT involved
June 25, 2009
Progresso® to launch new high fiber soup line in fall 2009
Product innovation designed to meet growing consumer demand for fiber-rich foods
June 03, 2009
Yoplait® YoPlus™ Clinically Shown to Naturally Help Regulate Digestive Health
Research Findings Unveiled at Digestive Disease Week Annual Conference
May 13, 2009
General Mills anuncia venda de Forno de Minas
Acordo inclui unidade de produção em Minas Gerais
May 13, 2009
General Mills announces the selling of Forno de Minas
Agreement includes production facilities in Minas Gerais
March 25, 2009
Pillsbury Bake-Off® Contest Is Now Accepting Entries
You Could Win $1 Million for Original Recipe
February 03, 2009
Flavor and Function Are a Hot Match in 2009…Located In a Cool Place
Healthy, Balanced Living Made Easy and Delicious with New Yoplait Yo-Plus Blueberry Acaí Yogurt with Live and Active Probiotic Cultures
January 19, 2009
Larabar Q&A
LÄRABAR / JamFrakas RECALL Frequently Asked Questions
January 04, 2009
General Mills Unveils Wheaties Fuel – The New Breakfast of Champions
The Evolution of the Iconic Breakfast Cereal Was Co-Created with Help from Champion Athletes Peyton Manning, Hunter Kemper, Kevin Garnett, Bryan Clay and Albert Pujols
August 28, 2008
Wheaties Honors Newest American Champions Nastia Liukin and Bryan Clay
Champion gymnast and decathlete to be featured on special-edition Wheaties packages
July 21, 2008
Yoplait® Light Lets You Have Your Cake…And Eat It, Too
Indulgent, Cake-Inspired Flavors – Strawberry Shortcake, Raspberry Cheesecake and Pineapple Upside-Down Cake – Debut to Tame That Sweet Tooth with Guilt-Free Yogurt Options
June 09, 2008
Lucky Announces the Power to Control Time with New Marshmallow Charm in Lucky Charms® Cereal!
Announcement Marks the First Permanent New Charm in More Than 10 Years
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