Inside General Mills
Unique stories about General Mills that you won't see anywhere else.
SEPTEMBER
Relationship with Red Lake students goes beyond mentoring Sept. 9, 2010
Continuing a relationship born out of tragedy, two students from Red Lake High School in northern Minnesota visited the General Mills main office in Minneapolis for an event dubbed "A Week of Wow."
General Mills links its expertise to effort in Africa Sept. 2, 2010
Planting and growing crops isn’t a problem in much of Africa, but processing corn and soybeans into food products, and distributing it, often is. A General Mills-driven effort coordinates its business and technical expertise to meet the farm-to-market needs of four African nations.
AUGUST
Smoke clears as innovative health program turns 25 August 27, 2010
Twenty-five years ago, the General Mills sales force, much like people everywhere, puffed away on cigarettes in the office, in the car, at the airport, and engaged in a lot of other unhealthy behaviors.
General Mills founder had broad impact in U.S. August 20, 2010
Consumers in the 1870s wanted bright, white flour. And when the middlings purifier - a device used that removed husks from kernels of wheat - was developed to do just that, Cadwallader Washburn was happy to share the technology with his Midwest colleagues.
Untraditional video highlights thriving supplier diversity program August 9, 2010
To showcase its commitment to promoting diversity across the supply chain, General Mills went beyond facts and figures and put a face – many actually – on its thriving Supplier Diversity program. To do so, the company turned to a nontraditional, nonprofit New York-based film school.
JULY
General Mills honored for solar panel project July 28, 2010
General Mills had its own political moment in the sun this July as the governor of Massachusetts and several state and local officials praised its Methuen, Mass., facility for a commitment to sustainable energy and job creation.
Betty Crocker iPad 'app' a hit with users July 26, 2010
Betty Crocker may be a historical icon - she has symbolized General Mills' continuing tradition of service to consumers since 1921 - but she also embraces new technology.
Mobile environment earns more workplace converts July 22, 2010
Spurred by the success of others who have switched to the FUSE working environment, more General Mills departments are making the change to FUSE, which stands for “Flexible User Shared Environment.”
A 'Total' trip of a lifetime July 12, 2010
The self-described “Bond Girls” are promoting the benefits of exercise and nutrition to prevent osteoporosis, a silent disease that affects nearly half of women 50 or older.
General Mills brings home the gold and bronze at Cannes festival
July 11, 2010
Famed for its film festival that draws Hollywood’s elite each year, Cannes is also considered the toughest global stage for advertising creativity.
Pillsbury launches new U.S. grocery category with ‘Sweet Moments’ July 9, 2010
U.S. consumers can now get a taste of a European-style dessert with the launch this summer of Pillsbury Sweet Moments.
General Mills joins Minnesota NASCAR for charity race July 7, 2010
For the first time, the General Mills Motorsports team has joined with other Minnesota NASCAR sponsors to co-host an exhibition race Thursday, March 8 at Elko Speedway that brings top talent and a great race to Minnesota – and raises funds for charity.
JUNE
European facilities recognized for environmental systems June 28, 2010
All five of General Mills' European plants have earned the continent's highest award in environmental management: “ISO 14001 certification,” which means they have met an internationally recognized set of standards used by organizations to improve their environmental performance.
Workplace honors continue to flow in
June 21, 2010
The Minneapolis Star Tribune and ComputerWorld have both given high marks to General Mills for its workplace environment.
The Green Giant turns 50 this year in France
June 17, 2010
Of course, he’s better known there as Le Géant, an iconic character that most French consumers identify as a local, and he has much to celebrate this year, including a temporary Green Giant restaurant opening in Paris. General Mills UK No. 8 in ‘Best Workplace’ survey June 15, 2010
For the fourth year, General Mills’ business in the United Kingdom has been named as one of the top 50 places to work.
Leadership program helps train the mind June 8, 2010
One reason General Mills has consistently ranked among the top companies in the world for leadership is because it has aggressively pioneered the use and development of cutting-edge leadership programs like the Mindful Leadership Program series.
Nature Valley ramps up support of national parks June 7, 2010
Nature Valley is ramping up its support of U.S. national parks in a series of advertisements to underscore the authenticity of the brand and its commitment to nature – and natural ingredients.
National recognition for General Mills and its efforts in Africa June 2, 2010
General Mills was one of four organizations to receive national recognition for its philanthropy work. At a ceremony in New York City, General Mills received the President’s Award for its efforts in Africa from the Committee Encouraging Corporate Philanthropy (CECP).
Harnessing wind power in Spain June 1, 2010
Last year, the General Mills plant in San Adrian, Spain, switched to an electricity provider that uses only renewable sources such as wind power.
MAY
General Mills a ‘Top 5’ on Working Mother’s Best Companies for Multicultural Women list May 27, 2010
Working Mother magazine named General Mills as one of the 2010 Best Companies for Multicultural Women for the seventh consecutive year.
A gluten-free gift box May 21, 2010
General Mills is offering a gift box filled with a sampling of several gluten-free foods, from Betty Crocker Gluten-Free brownie mix to Honey Nut Chex cereal.
'Flying Flapper' remembered on Wheaties May 11, 2010
When Elinor Smith Sullivan recently died, virtually every major newspaper obituary mentioned that she was once featured on the Wheaties cereal box back in 1934.
'Stirring Up Wishes' for a girl and her dog May 10, 2010
Ten-year-old Catrina came to General Mills empty handed but left as a proud new owner of a golden retriever puppy, thanks to the Betty Crocker Stirring Up Wishes program with the Make-A-Wish Foundation.
Betty Crocker takes the gold at Edison Awards May 6, 2010
Betty Crocker Gluten Free Dessert Mixes were honored with an award named for the grand master of innovation: Thomas Edison.
APRIL
Being green is easy for Green Giant April 16, 2010
When it comes to making green claims for the upcoming 40th anniversary of Earth Day, the Green Giant message practically rolls off the tongue: “Green is more than part of our name. It’s how we think about everything we plant, produce and package.”
Wheaties and baseball: a long, happy marriage April 2, 2010
The brand's long association with baseball stretches back to Minneapolis’ long-gone Nicollet Park, where the phrase “Breakfast of Champions” was born.
